Butterbeer Arrives in New York


May 12, 2021


For the first time, Butterbeer will be available in the heart of New York City at the only official Harry Potter flagship store. From June 3, Harry Potter fans will be able to enjoy the famous wizarding world drink in the store’s magnificent Butterbeer Bar.

Appearing throughout the stories and loved by Hogwarts students and teachers alike, Butterbeer is a much-requested fan-favorite soft drink. From June 3, fans visiting Harry Potter New York can choose from draft Butterbeer, Butterbeer ice cream and bottled Butterbeer to enjoy in New York’s only Butterbeer Bar.

Once inside the Butterbeer Bar, fans will be greeted by a giant cascade of glowing Butterbeer bottles, each completed with a collectible MinaLima label.  Nearly 1,000 bottles will rise from the floor and ‘float’ over the bar as Butterbeer moves magically across the ceiling through copper pipes. Witches, wizards, Muggles and No-maj’s alike are invited to enjoy a frothy cup of Butterbeer served in souvenir tankard, a refreshing Butterbeer ice cream or freshly poured bottled Butterbeer as well as range of wizarding world inspired treats.

Made and brewed in the U.K, bottled Butterbeer has a style which is entirely unique and comes in beautifully crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films.

From June 3, fans will also discover a brand-new bottled Butterbeer label, exclusive to Harry Potter New York and only available in-store. Designed by MinaLima, the label is inspired by the Magical Congress of the United States of America introduced to fans in Fantastic Beasts and Where to Find Them. Designed in rich reds, whites and blues reminiscent of the US flag, the collectible label features the MACUSA and Butterbeer insignias.

Customer holding a bottle of Butterbeer

Best served chilled and poured straight from the bottle, the delicious soft drink features a new take on the butterscotch flavour fans know and love. The unique blend of top-secret ingredients makes bottled Butterbeer a must try for any aspiring witch or wizard.

Whether enjoying a draft Butterbeer in-store or bottled Butterbeer at home, fans are invited to join us at @HarryPotterNY and share their #ButterbeerCheers.