Virtual Queue is in use click here for more info.

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What is the virtual queue?

The virtual queue system is used to manage the capacity inside the store to avoid crowding inside and in front of the store in following with COVID-19 guidelines for health and safety.

How do I join the virtual queue?

To join the virtual queue, scan the QR code at the store with your smartphone, then fill in your group details (maximum of 6 per group).  We will send you a notification when it’s time to enter. Feel free to explore the city, you do not need to wait at the store.

Where do I find the QR code to scan?

The QR code will be displayed outside the store and available to scan each day starting at 7AM. Please check our social channels for the most up-to-date timings. When our virtual queue is full, we will close the queue and turn off the QR code for the day.

What do I do when it’s my time to enter?

When it’s your time to enter the store, you will be sent a notification. Once you get the notification, you will have one hour to return to the store. When you return, go to the Pre-Entry line at the 5th Ave entrance.

Can I make a reservation or walk-up to enter the store?

We are not accepting pre-bookings or walk-ins at this time.

Is Butterbeer/bottled Butterbeer alcoholic?

No, both types of Butterbeer are soft drinks and can be enjoyed by those of all ages.

Is Butterbeer suitable for nut allergy sufferers?

Both draft and bottled Butterbeer are suitable for those with nut allergies.

Is this authentic Butterbeer?

Both draft and bottled Butterbeer are authentic and come from the same family of Butterbeer products.

What does Butterbeer ice cream cost?

Butterbeer ice cream will be available to purchase from Harry Potter New York’s Butterbeer Bar in either a cup or a cone for $8.

Is Butterbeer ice cream dairy-free/vegan/vegetarian?

Butterbeer ice cream contains dairy and is not suitable for vegans.

Is the packaging recyclable?

Yes, every element of the bottled Butterbeer packaging is recyclable.

How many collectible labels are there?

There is currently one label available, hand designed by MinaLima, the Graphic Design duo on all Harry Potter and Fantastic Beasts movies. Keep an eye out for more collectible labels in the future.

How long will bottled Butterbeer keep for?

The shelf-life of Butterbeer is 12 months from bottling.

Is bottled Butterbeer available to buy online?

Bottled Butterbeer will be made available to purchase online soon, keep an eye on our social channels for updates.

How is bottled Butterbeer made?

Along with the recipe, the brewing process of Bottled Butterbeer is top secret.

Is bottled Butterbeer dairy/free/vegan/vegetarian?

Our bottled Butterbeer is vegetarian, vegan and gluten-free.

What does bottled Butterbeer cost?

Bottled Butterbeer is available to purchase from Harry Potter New York’s Butterbeer Bar served in a souvenir tankard for $10. You can purchase individual bottles in store for $6.

What does bottled Butterbeer taste like?

Bottled Butterbeer is a butterscotch flavoured sparkling soft drink served in a glass bottle with a collectible label.

What does draft Butterbeer cost?

Draft Butterbeer will be available to purchase from Harry Potter New York’s Butterbeer Bar for $10 in a souvenir tankard.

Is draft Butterbeer dairy/free/vegan/vegetarian?

Draft Butterbeer is suitable for those with gluten, wheat and nut allergies. It does, however, contain trace amounts of dairy so it is unsuitable for vegans or anyone with lactose intolerance.

What does draft Butterbeer taste like?

Draft Butterbeer is a non-alcoholic beverage reminiscent of shortbread and butterscotch with a frothy head, served in a souvenir tankard.

What is Harry Potter New York?

Harry Potter New York is the world’s only official Harry Potter flagship store in the heart of New York City’s Flatiron district offering an unforgettable, immersive experience for Wizarding World fans.

The store will set a new standard of themed shopping experiences, combining breath-taking design, exciting interactive elements and exclusive products inviting fans to experience the Wizarding World in a brand-new way. Spanning three floors and over 21,000 sq. ft., the store will house the largest collection of Harry Potter and Fantastic Beasts products under one roof.

When will Harry Potter New York open?

Harry Potter New York is now open.

What will I see inside the store?

Stepping inside Harry Potter New York, you will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling, created especially for Harry Potter New York.

Aspiring witches and wizards will be able to browse for Chocolate Frogs and Bertie Bott’s Every Flavor Beans in an area inspired by the whimsical surroundings of Honeydukes and stop under the Dirigible Plum tree to find your favorite magical creature plush. You’ll also be able to browse over 50 wands inspired by characters, locations and props from the Wizarding World – including special collections only available at Harry Potter New York.

Fans can visit the store’s personalization area to engrave a wand, emboss a journal or embroider a robe with your name. Don’t forget to pose for a picture with the Griffin that guards Dumbledore’s office or the Ministry of Magic phonebooth.

What products will be available for purchase?

Alongside the main collection of Harry Potter and Fantastic Beasts products, Harry Potter New York will offer a range of brand collaborations including Spirit Jerseys, Loungefly handbags and Pottery Barn, among many other fan-favorites.

Where is the store located?

Harry Potter New York is located at 935 Broadway with entrances on both Broadway and Fifth Avenue.

Can I shop online?

Yes, a hand-selected range of products are available to purchase from the Harry Potter Shop.

Does the online shop sell everything that is in the store?

Harry Potter New York will house a selection of items that are only available in-store.